HandsOnTech Recognition

HandsOnTech Recognition

Great #tech showcase at Google last night. Thanks for the shoutout NYCHandsOnTech and NYCares!

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Social Enterprise Team Presents at Baruch College

On March 20, NESC conducted its second workshop on Social Enterprise at the annual Nonprofit Consulting Day sponsored by the Baruch College School of Public Affairs’ Center for Nonprofit Strategy and Management, and Con Edison.  Our morning session, attended by 34 New York nonprofit organizations, included a presentation titled “Social Enterprise: Strategies for Taking Advantage of Underutilized Assets and Developing Unrestricted Cash Flow.”  In the afternoon the team addressed “Social Enterprise: Organizational Challenges.”  Participating for NESC were Senior Vice Presidents Joe Townsend and Anne Finn, and Coordinator of Consultants Sergio Sedita. Continue reading

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Welcome New Long Island Regional Director

William McAndrews

William McAndrews

William D. McAndrews will become Director of NESC’s Long Island region.  He is taking over from Bob O’Connell, who will remain active in the organization.

Bill has had a successful career within the telecommunications industry, and has an extensive background within the nonprofit sector, including leadership and board experience in youth services and education organizations.  He has worked as an NESC consultant in the past.

“I am excited about joining NESC at a time when nonprofit organizations are facing the twofold challenges of increasing client demand and decreasing support from the corporate, government and private sectors.  The nonprofit community plays a vital role in communities and, often, they are the difference between a life of quiet desperation and one of achievement. ” said Bill, “It is great to be a part of the NESC team and be able to help nonprofits continue to provide their important services and support to their communities.”

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Jon Goldfarb Joins NESC Board

Jon Goldfarb

Jon Goldfarb

Jon Goldfarb, who stepped down as Chief Financial Officer of NESC in December, was elected to the organization’s Board of Directors at its March meeting.  He was also named Secretary of the Board.

Jon joined NESC in 2002, and became CFO in mid-2005.  He remains active on communications and other special projects.

He is also an arbitrator on securities cases for the Financial Institutions Regulatory Authority (FINRA).

Jon retired in 2001 from a career of more than 30 years as a Wall Street investment analyst–the last 25 of which were at Merrill Lynch, where he was Managing Director.  In 2011 Institutional Investor magazine named him one of the 49 “best stock analysts of all time.” Full article here.  He has an MBA from Harvard Business School.

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Rand to be Honored at 2013 Gala

Rand, Barry - sm

Barry Rand, CEO of AARP

Barry Rand, Chief Executive Officer of the American Association of Retired Persons (AARP) will be the honoree at the ninth annual NESC Gala, to held this year on October 17th at the Yale Club in New York.

“We are blessed with a truly outstanding honoree” said Marv Berenblum, NESC’s CEO.

Mr. Rand also serves as Chairman of the Board of Howard University, and has previously been Chairman and CEO of Avis Group Holdings, CEO of Equitant Ltd., and EVP of Xerox Corporation’s worldwide operations.  He has served on many corporate and nonprofit boards.

According to NESC Board Chairman Michael Blass, “Mr. Rand exemplifies the model corporate executive NESC has recognized over the years–a very accomplished leader in corporate America who has extended his talents and generosity to the nonprofit community.”

If you’d like more details about the Gala or ticket information, contact Mary Anne Liss.

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Congrats Consultants!

Ruth NelsonRUTH NELSON HONORED BY ALMA MATER

Ruth Nelson, who joined NESC as a consultant in 2008 and has been working on Special Projects for the organization, has been given the Distinguished Business Alumnus Award by the University of Wisconsin, at a Gala at the business school in Madison. According to the school, “this award recognizes graduates of the Wisconsin School of Business who achieve outstanding success in their careers and have given back in meaningful ways to the community and UW-Madison campus.  It is the highest honor given by the school.”

Ruth has held executive positions at Time, Inc. and at its American Family Publishers subsidiary.  She is also active in Fifth Avenue Presbyterian Church, where she headed its Center for Christian Studies from 1999 to 2007.

Philips, DorothyDOROTHY PHILIPS, OUR HALL OF FAMER

Dorothy Philips, an active NESC consultant, has been named to the Medical Advertising Hall of Fame.  This honor is accorded to only three individuals each year; Dorothy is one of a small handful of women who have received it.

Following a stint in academia Dorothy worked for two advertising agencies, and opened her own agency, Philips Healthcare Communications, in 1990.  She is particularly known for her work promoting vaccines.  In 2012 Dorothy retired from formal agency work.  She remains an active board member for Lighthouse International.

Dorothy has  MBA and PhD degrees from NYU.  She won a Ford Foundation grant for her PhD study of promotional tools in healthcare communications.

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A Conversation with NESC’s New Board Chairman

Michael Bass, NESC Chairman

Michael Bass, NESC Chairman

Michael E. Blass, a longtime NESC Board member, became Chairman at the end of 2012. He  is the Managing Partner of the New York office of the law firm Arent Fox, and a member of the firm’s Executive Committee.  He concentrates on corporate transactions and regulatory matters involving health care providers, and has represented some of the nation’s largest health care companies.  His expertise in these areas has been widely recognized.  Michael is a graduate of Georgetown University and the Fordham University School of Law. Learn More about him in the latest interview below.

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Is Your Marketing Plan An Island?

The Last Word from Betsy Weber, NESC President

Betsy Weber, NESC President

Betsy Weber,
NESC President

Have you ever asked yourself these questions:

  • How can we build visibility for our nonprofit?
  • How can we best let potential clients know what we do and our impact in the community?
  • How can we attract more donors? More volunteers? More media attention?
  • How should we use Social Media, if at all? The communication environment is changing so rapidly, how can I tell if I am using the most appropriate platforms for my message?
  • Is better marketing the answer?

Our email is loaded with messages like these as well as from “marketing gurus” exhorting nonprofit leaders to increase their use of marketing to realize many strategic objectives. But what is meant by a “good” marketing plan? How do you distinguish between what is effective for your nonprofit and what will have limited, or very little, impact on helping you to reach your goals? How do you select the right individuals or consultants to help you?

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Follow the Conversation featuring NESC Marketing Consultants

NESC Marketing Consultants Gather for Roundtable Discussion

What happens when a group of NESC’s marketing consultants are together in a room? With a wealth of knowledge from careers in IBM, D’Arcy, Masius, Benton and Bowles, Magazine Publishers of America, Merrill Lynch and The Smithsonian, an enlightening conversation on nonprofit marketing occurs. Below is the synopsis of that conversation. Many thanks to the following NESC consultants for participating:  Elaine Berk, Anne Finn, Joan Giansante, Dave Mollen, Dorothy Philips, Scott Rockman, and Ira Schwartz.

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Case Study: Cabrini-Eldercare

Raising Branding Awareness with a 70-year-old Nonprofit

Cabrini Eldercare

Cabrini-Eldercare has provided comprehensive eldercare services to its communities for almost 70 years.  These programs include nursing homes, home healthcare, rehabilitation, adult day care, senior housing and immigrant assistance. With such a variety of program offerings, Cabrini-Eldercare aspired to enhance its image among key client and stakeholder groups.

Moreover, Cabrini wished to broaden awareness of the organization’s vital role through a strengthened branding and marketing program. Soon after engaging NESC, the plan to help improve visibility among a community of users, referrers, potential contributors, funders and prospective board members was on its way. Continue reading

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