Monthly Archives: March 2013

Last Word: Is Your Marketing Plan An Island?

The Last Word from Betsy Weber, NESC President How can we build visibility for our nonprofit? How can we best let potential clients know what we do and our impact in the community? How can we attract more donors? More volunteers? … Continue reading

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Follow the Conversation featuring NESC Marketing Consultants

What happens when a group of NESC’s marketing consultants are together in a room? With a wealth of knowledge from careers in IBM, D’Arcy, Masius, Benton and Bowles, Magazine Publishers of America, Merrill Lynch and The Smithsonian, an enlightening conversation … Continue reading

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Case Study: Cabrini-Eldercare

Raising Branding Awareness with a 70-year-old Nonprofit Cabrini-Eldercare has provided comprehensive eldercare services to its communities for almost 70 years.  These programs include nursing homes, home healthcare, rehabilitation, adult day care, senior housing and immigrant assistance. With such a variety … Continue reading

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NESC Shares Own Experience of Measuring Social Media

Guest post by Anne Finn, Senior Vice President of Social Services for NESC What’s the payoff from Social Media? Having spent 40 years as a consumer marketer, I was skeptical about measuring the impact of Social Media on our marketing efforts. Last … Continue reading

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Using Social Media to Market Your Nonprofit

Special Guest Post from Sheetal Mehta, NESC Consultant Social media can be very helpful in spreading the word about a nonprofit’s cause, given its vast reach, and a highly interactive and personal nature. It can also be a valuable fund raising tool, … Continue reading

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Arts Organizations Learn About Branding and Grant Making at NESC’s 18th Annual Arts Reception

Leaders of about 90 nonprofit arts organizations gathered on January 23 at New York’s Salmagundi Club for NESC’s 18th Annual Arts Reception.  Ira Schwartz, former Executive Vice President of D’Arcy, Masius, Benton and Bowles, delivered a robust presentation on branding … Continue reading

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