Leaders of about 90 nonprofit arts organizations gathered on January 23 at New York’s Salmagundi Club for NESC’s 18th Annual Arts Reception. Ira Schwartz, former Executive Vice President of D’Arcy, Masius, Benton and Bowles, delivered a robust presentation on branding for nonprofits. Since joining NESC in 2004, marketing guru Ira has helped many nonprofit clients to understand the value of branding as part of their marketing effort, and to design and implement branding programs. The detailed discussion and comprehensive slide show was followed by a lively question and answer session. Following Ira, David Sweeny, Executive Director of HAI, gave a compelling client testimonial of NESC services.
The Arts Reception also featured Kerry McCarthy, Program Officer of Arts and Historic Preservation for The New York Community Trust. The Trust is one of the oldest and largest community foundations in the country and the largest private funder of New York City nonprofits. Ms. McCarthy has more than twenty years of experience in museum and performing arts administration with organizations. In her discussion, Ms. McCarthy reviewed the challenges of the current business climate from the standpoint of grant making organizations. With the Trust’s net assets of nearly $2 billion and the $137 million giving power in 2011, all participants were captivated by McCarthy’s presentation.
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If your arts organization is interested in attending future receptions, please contact Jeanne Linnes, Arts & Culture Sector Head.