Guest post by Anne Finn, Senior Vice President of Social Services for NESC
What’s the payoff from Social Media? Having spent 40 years as a consumer marketer, I was skeptical about measuring the impact of Social Media on our marketing efforts. Last Spring we looked at our Communications Plan and decided to fully integrate Social Media into our efforts. Our newsletter features are sent out on our blog, interfaces with our website, Facebook, Twitter and LinkedIn, all with consistent messaging geared to our audience.
Here’s the payoff… Today NESC is on the first page of Google search for Nonprofit Consulting NYC (a year ago we were on page five). We are attracting talented consultants and motivated new clients through these efforts. I am no longer skeptical about Social Media… with the right strategy it does work!
Share your social media experience in the comments.